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Leadership

Third generation. First principles.

8Westervelt is a family business. Three generations have built, expanded, and modernized this company. The leadership team combines decades of on-the-ground sourcing experience with modern technology and digital expertise.

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Alexia Crawford
Chairwoman
Oversees strategic direction and global partnerships. Decades of experience in international trade, retail distribution, and brand development across the US and Asia-Pacific. Alexia has built and maintained the factory relationships and retail partnerships that form the foundation of the business.
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Samuel Field
Chief Executive Officer
Third-generation leader. Built the proprietary AI tools (BrandFit, CatalogIQ), the digital agency practice, and the modern operating model on top of the family's 55-year sourcing network. Leads strategy, technology, and client relationships. Based in Charleston, SC.
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Zhao Hua
Director of Operations — Asia-Pacific
Runs our operations across Asia. Manages factory relationships, production oversight, quality control, and logistics from our offices on the ground. The person making sure every product meets spec and every shipment arrives on time.
Get in Touch
We are easy to reach.
Phone
646.659.9721
Headquarters
Charleston, SC
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